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Wednesday

"The Attitude" Sells in Mainstream Media


What would you say if your daughter or son came up to you and popped his or her neck, rolled their eyes, and cursed you at the top of his or her lungs? You would smack them, right? Look, I won't tell.

It seems that the more you watch TV the more shows market the black woman's attitude. Years ago, you would have never seen sistas like the ones on ATL Housewives or Basketball Wives on TV. It just wouldn't have happened! All that sassy talking, neck rolling, finger popping (yeah okay) it was good for In Living Color with the gay characters.

Prior to the 90s, non-blacks weren't marketing that kind of high-class ignorance. Heck, reality shows like the ones today, didn't even exist! You were lucky to get on TV if you were an African American who looked somewhat attractive and could articulate some big words! lol Very few women or men who looked like that character and her mom in the movie, Precious, were even seen on TV! You actually prayed when you watched a movie that the character in the storyline didn't get killed off! Unfortunately, back then, the African American usually did-- especially if he or she was in a horror or action movie.

What non-blacks prior to the 90s didn't know is how much profit they stood to gain if they would allow "the attitude" to show up on TV. Sure, there were some movie or TV scenes here and there, with "the attitude," but it was suttle, I'm thinking of Dianna Ross and Dianne Carol and the characters in Good Times and even The Jeffersons (notice George had the attitude not Wheezy.) But these days, attitude is all over the place even for the men, it's so sad, with their eyeliner and painted on eyebrows. Reality show after reality show of attitudes! Week after week watching women name-call, back-bite, fuss, and fight.

One day I had, had enough! I turned off a show, went about my day and literally forgot about the TV for days. I just didn't want to catch a glimpse of "sista girl" drama! I dealt with enough of that back in the day from racist blacks jealous about my nappy hair and acne-ridden light-skin along with all my accomplishments. "You think you cute...You think you smart..." some white looking black would say and then later a darker skin black would have her say too. Whatever b*tches! So why in the world do I want to rehash all that by watching it on TV, no thank you!

Hey, all this arguing between black women doesn't bother the ring leaders of it all, now does it? They "get paid, son!" Isn't that what they say on the street? lol I watched a video online where a DJ at a radio station accused Shaunie O'Neil (formerly married to NBA basketball player, Shaquille O'Neil) of "pimpin'" the ladies only he called them, "hoes." I had never thought of it like that, but technically he's right! Elitist non-blacks recruit from within (like they have always done) a friendly, well-to-do, "get that money" type of woman (thanks to her husband) to get some sistas with attitudes to act like hoes. (Shaq went along with it, because he is one of the executive producers of the show and we all know that Shaq is nothing but a giant boy.) These women are cussing, slapping, sleeping and hanging with the enemy and "you call yourself a Christian!" That's the small voice I hear in the back of my head while typing this. "What on earth are women doing to one another and they call themselves 'believers'?" I guess they will holler, "Lord, Lord" in the last days and he won't hear them or us for supporting the pimp game.

As long as we continue to watch, elitist non-blacks and blacks will make money off the black woman's attitude. Meanwhile, that sassy child watching it all is going to try you, someone you know or a stranger in the street and God help 'em.

Nicholl McGuire
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African American Planet: Relationships, Education, Products & Lifestyle by Nicholl McGuire is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at africanamericanplanet.blogspot.com.

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